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Reach 25M+ Lifestyle-Driven Consumers
They're not just viewing — they're already shopping
61% of Hometalkers are women—
key decision-makers in lifestyle and home purchases.
68% of Hometalkers own their homes, making them high-intent,
investment-minded consumers.
Over 70% are between 35 and 64:
prime earning years and peak household
decision-makers.
Value-driven and well-resourced: 50% of Hometalkers earn over $100K+ annually.
Mass-Reach Product Integrations
YouTube Episode
Multi-Platform Social Cut-Downs
Dedicated Hometalk Article
Newsletter Promotion
Affiliate-Enabled Placements
Reach:
3M
Newsletter Subscribers
20M+
Social Followers
2.6M+
Season 1 Views
35K
YouTube Engagements
How Your Product Shows Up
Product moments built into the story — problem, demo, and results.
Problem Moment
We frame the real homeowner challenge your product solves.
In-Use Demo
We show the product in action so viewers understand how it works.
Reveal + Results
We finish transformation and drive purchase decisions.
Brands That Trust Us
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Sponsorship Options
Choose the tier that matches your launch goals and desired share of voice.
Series Partner
Own the season
✔️ Multiple integrations across the season
✔️ “Presented by” opening + closing
branding
✔️ Category exclusivity (strongest share of voice)
✔️ Maximum distribution and amplification
Best for: Brands that want to lead the category, stay top-of-mind, and show up repeatedly at scale.
Hero Moment Partner
Own one unforgettable build moment
✔️ Feature placement in a key
transformation scene
✔️ Hands-on demo + proof of performance
on camera
✔️ Shoppable story extension to drive intent
✔️ Cross-platform cutdowns to extend
reach
Best for: A hero SKU, launch, or priority product you want showcased in one high-impact project moment.
Toolbelt Partner
Show up wherever the work happens
✔️ Recurring on-screen usage across
multiple projects
✔️ Natural “always-in-reach” brand
presence
✔️ Built-in repetition that reinforces recall
✔️ Consistent visibility across the season
Best for: Everyday essentials used again and again (tools, fasteners, adhesives, prep, organization, etc.).
2.6M Views and Growing
Watch Top Episodes From Forever Home Season 1
Request Sponsorship Kit
Partner with us to inspire homeowners by showcasing your brand in the creation of a dream home that lasts a lifetime.
Complete the form or email miriam@hometalk.com
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